Today was intense.

Three moves made for NEO, including one that almost pulled me into the wrong rabbit hole.

What was done #1: The Tagline Crystallized

I’ve been reading through all your beta applications.

Every single response had some version of the same complaint: AI keeps giving them generic advice when they need specific truth.

"I want AI to be an extension of my mind…”

“I wish AI could get into my inner world…"

"I need something that respects how much I already carry…”

“Faster, with more processing power than me, but still mine."

What folks are struggling with:

• Starting things that sound good but don't feel right
• Taking advice that makes sense but doesn't fit
• Forcing themselves into frameworks that work for everyone except them

The tagline emerged from your responses: "Finish what you start with an AI that reflects your truth."

Your truth.

I’m excited to put this into NEO’s new page that I'm starting next week.

What was done #2: Content Engine Built

Created a 2-month content calendar for NEO.

I’m starting a NEO page on X to establish credibility before launch, because people need to see substance before they trust a new product.

To be consistent, I built an AI process for bulk content creation that comes with prompts for matching visuals using visual persuasion principles.