Yesterday I submitted NEO's landing page to a professional copywriter for feedback.

She runs a community I'm part of. Knows her stuff.

Her advice was textbook perfect:

• Add "Problem + Promise + Mechanism" to the headline
• Use social proof like "100s have switched to this AI"
• Be comfortable to compete on the "AI Coach" arena

She wasn't wrong. This is exactly how you capture market share.

But something felt off.

I spent hours questioning myself.

Was I too attached to my copy?

Was I letting ego get in the way of good advice?

So today, I worked through this with the AI Coach.

And as always, it showed me a pattern I hadn't recognized before.

Every single decision I've made about NEO has chosen depth over breadth.

“Credits instead of subscriptions” means I’m optimizing for intense breakthrough sessions, not casual questions.

All the testimonials about the AI Coach has always come with keywords like “tears and realizations”

Not "saved me 5 hours."

The Matrix metaphor I used was about transformation, not productivity hacks.

When presented with a choice between ease and intensity, I kept choosing intensity. Every time.

And as we continued, the biggest insight finally came.